Expertise doesn't come from years of doing the same thing. That's Experience. Rather it comes from a deep understanding of why some things work and some don’t.


INNOVATION IS A "BUZZWORD"

Innovation is hard to explain. We use the word to explain that our product is different from competitors’, or it is new in the market. We use the word to highlight the fact we are working hard on it or just to convey that there is some art or creativity on it.

In reality Innovation is kind of the sum of all those things coming together with the right timing to the market. But most important it’s the understanding of some concepts or theories that explain why some things work and some don’t.

HERE ARE THE MOST IMPORTANT CONCEPTS I USE THROUGH MY WORK.