Who I Am
I AM A BUSINESS BUILDER
I collaborate with companies to devise growth Strategies and build Innovation capabilities.
Who I Am
I AM A BUSINESS BUILDER
I collaborate with companies to devise growth Strategies and build Innovation capabilities.
“We tend to use old tools and mindsets to solve today’s problems. We expect the same people who are great to manage a big P/L to have the experience to build a new business. And when we fail we accept the lost of our resources, because statistics say that only 90% of the projects succeed.
There must be a better way.”
WHERE I HELP
IF THE PROJECT IS
YOUNGER THAN 5 YEARS
Regardless the size of the parent company, my best work happens when we are building something new.
Either it is a new business, a venture, a small or big project.
IF THE FUTURE IS
UNCERTAIN
I work with the primary job of reducing the uncertainty about the future. In other words, I plan to learn.
Working with non-traditional ideas and framing them as familiar concepts are my expertise.
How I work
I STUDY BUSINESS HISTORY
THROUGH THE LENS OF INNOVATION
How I work
I STUDY BUSINESS HISTORY
THROUGH THE LENS OF INNOVATION
WHAT I BRING TO THE PROJECT
STRATEGIC THINKING
I AM A STORYTELLER AND A DATA-DRIVEN PERSON.
The ability of identifying patterns and set delightful storyboards it's one of the skills I find highly in demand. The art of storytelling allows me to gasp the viewer's perspective, therefore I can communicate more effectively.
Strategy is just a commitment to a plan that has the best odds of being successful.
INNOVATION EXPERTISE
I AM PIONEER ON JOBS-TO-BE-DONE THINKING IN PORTUGAL.
At its core it is the shift in the unit of analysis. Instead of asking what products customers want to buy, I ask what are the fundamental problems customers hope to address. Recently, in a project, after one week of interviews I discovered that men students of a dance school weren't there to learn how to dance, but to loose the shyness they felt when talking to women. The dance lessons should then be more rotative and let some space to the social dimension. That insight had tremendous impact on the developed strategy.
It is the job, and not the customer, the fundamental unit of analysis.
What I do
LEARNING HOW TO THRIVE IN HIGH-UNCERTAINTY
CONTEXTS REQUIRES A DIFFERENT APPROACH
What I do
LEARNING HOW TO THRIVE IN HIGH-UNCERTAINTY
CONTEXTS REQUIRES A DIFFERENT APPROACH
WHAT I DO
